**** trademark of U Design Jewelry
U Design Jewelry
Copyright Jeffrey Babener www.mlmlegal.com
Editor's Note:
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Founding Story
U Design Jewelry is based out of St. Charles, MO, was founded in 2003 and began direct selling in 2004. U Design was founded by Jennifer and Bret Bonacorsi. Before this business, Jennifer was a Special Education Teacher ( www.mlmlegal.com ) and Bret was a National Sales Manager and an ex-Retail Buyer. The co-founders spent all of 2003 putting together a marketing plan and pricing that was simple for people to follow and valuable to distributors.
Impact on the Industry
U Design Jewelry is a member of the Direct Selling Association.
Discussion of Products
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U Design Jewelry allows customers to design their own jewelry and the company makes it for them. The products include bracelets, necklaces, watches, earrings, and much more. U Design Jewelry does not make its customers choose kits, but rather allows them to use their creativity as they wish. The company only uses real Sterling Silver and semi-precious stones.
Discussion of Opportunity
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company, representatives must purchase a mystery chronicles murder among friends
starter kit. Both kits come with supplies, which include invitations, tools, beads and site about supplements for pets
supplies. At the Design Representative Level, there are no monthly requirements to sell. The representative only has to stay active by purchasing $250 worth of product over three months. The average representative spends $300-$400/month on kits. The company does not take a percentage of the representatives' sales. Representatives buy all of their own jewelry from the company.
U Design Jewelry provides training for the representatives' first party to teach them how to make bracelets, watches, earrings and an elastic ring that they can keep free.
The company is made up of three levels:Independent Design Representatives- A sales person with less than five personal recruits beneath them
Senior Design Representative- A sales person with at least five personal recruits and achieving sales minimums
Executive Design Representatives- Sales people truly building a strong team and career
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Discussion of Distributor Base and Sales Volume in U.S.
U Design Jewelry utilizes a multi-level compensation plan and a party plan sales strategy. The company is not publically traded.
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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.
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