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** trademark of The Happy Soul Company

The Happy Soul Company

Copyright Jeffrey Babener www.mlmlegal.com



Editor's Note:
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Founding Story

The Happy Soul was founded in 1999 and is headquartered in Springfield, Ohio. Amy Luther, Jennifer Knoth, and Karen Skoglund are the owners of the Company. Amy Luther has a background in Human Resources and Operations Management. She is now the Director of Marketing and is responsible for all of the marketing materials and communications for the organization.

Jennifer's background is in Sales and Retail ( www.mlmlegal.com ) Management. She is the Director of Operations for the Company and is also responsible for shipping and maintaining consultant relations.

Karen is the Director of Finance and handles all of the orders, billing, and financial management. Her background lies in actuarial science and massage therapy.

The three sat down together in 1999 to have a heart-felt conversation about their lifestyles. They felt as if they were living a hurried life when they should be concentrating more on family and personal growth. They wanted to find a way to earn a living while being a peace in their jobs. The idea bloomed into a vision of starting their own business and helping other people pursue their dream of a life focused on their priorities.

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Happy Soul went nationwide in January 2006.

Impact on the Industry
The Happy Soul provides women all over the US the opportunity to earn money while spreading the message of relaxation and pampering. The ( www.mlmlegal.com ) Company was started and is owned by women.  

Discussion of Products
The Happy Soul is the retailer of luxury bath and spa products, which are sold through home parties, catalogs, and internet sales.

Happy Soul has an entire line of bath products, which include men's soaps and products, pure bath products, Soy Milk by Archipelago, and Sun Protection, by Relish.

The kitchen products include Cucina, Essential Oils ( www.mlmlegal.com ) for the Kitchen, Provence Sante Hand Wash, and Tea Infusions.

The Aromatherapy line includes Aromatherapy Blends, Aromatherapy Candles, Aromatherapy Reed Diffusers, Aromatherapy Sets, Sprays, Carriers, and Essential Oils.

Discussion of Opportunity
Hosts earn a percentage of commissions on all guests' purchases towards their Happy Souls purchases. They get access to monthly hostess exclusives. They also get hostess incentives for parties that top $500. There are several different types of parties that include:

•  The Original Party:  Based on bath and skincare products
•  An Aromatherapy Party:  All about aromatherapy
•  An Aromatherapy Workshop:  Learn to make bath salts, massage oil, room spray, linen spray, all-natural cleaning solutions, first aid blends, etc.
•  An Open House:  No presentation; informal format
•  A Book Party:  Catalog orders only

The average monthly income of Happy Soul's consultants is around $400-$500 per month. Consultants withhold their earning from each sale making payments for sales available immediately for personal sales.

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Representatives can start with the Company by buying the starter kit. It includes products, supplies, and information. New consultants also receive a CD-ROM training manual that includes information on how to plan and start your business, conduct home parties, and recruit a downline team. In addition, each ( www.mlmlegal.com ) new consultant will be assigned a personal mentor and coach who will conduct a telephone training session. This will be available to all new consultants for their first 90 days.

Happy Soul offers quarterly training programs at different locations throughout the Midwest.

Discussion of Distributor Base and Sales Volume in U.S.
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Company website: www.thehappysoul.com

 

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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.

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