MLMLEGAL.COM - Leading U.S. MLM Attorney and Network Marketing Industry Educator

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 The Starting and Running the Successful MLM Company manual
 The Starting and Running the Successful MLM Company Conference
October 27 & 28, 2016

Let Us Be Your Guide.


We've started companies like Melaleuca, Usana, Nerium, Nikken, Excel, and Team National.


We've been a primary MLM legal and business advisor to New York Stock Exchange (NYSE) companies like Avon, Herbalife and NuSkin.


Whether you are a direct selling startup or established MLM company, we are here and available to be your most trusted business advisor and MLM attorney.


Consider us your "concierge," legal advisor, available to you 24/7.


We know this business.


We even teach direct selling at universities and at the Direct Selling Association (DSA), and we have chaired more than 70 national conferences on starting and running the MLM company.


Your success is imperative to us.


Going to the ends of the earth for you…

~ Call us at 503-226-6600.

~ Request a FREE MLM Startup Manual.

~ Attend the MLM Startup Conference. TO REGISTER CALL: 800-231-2162.

~ Subscribe to our new, informative e-newsletter, MLM News Global.



Hot Topics in the Network Marketing Industry

Free: Starting and Running the Successful MLM Company Manual


FREE MLM Startup Manual


The Starting and Running the Successful MLM Company manual

Request your FREE copy of the Starting and Running the Successful MLM Company manual. Some chapters include:

~ Legal Issues

~ MLM Law in 50 States

~ FDA Health Claims: The Final Rules

~ The Snail that got Mugged: FTC v. Direct Selling

~ Start-up Issues

~ Incorporating the Network Marketer

~ Five Dynamics that Drive a MLM Company

~ Product

~ Creating Your Next Million Dollar Product

~ Treasure Hunting for New Products

~ Compensation Plans

~ Compensation Plan Conversion: Direct Sales to MLM

~ Your Compensation Plan's Competitve Edge

~ Communications and Media

~ Focus on the Mission... Not the Commission!

~ When the Media Calls... Who Answers the Phone?

Request a FREE manual today!

Visit Legaline Publications for a full list of our books, brochures, DVDs, and more.

MLM Startup Conference

The Starting and Running the Successful

MLM Company Conference

  1. REGISTER TODAY

    The Starting and Running the Successful MLM Company Conference
    October 27 & 28, 2016


    TO REGISTER CALL: 800-231-2162


An ACTION CONFERENCE for startup and existing direct selling companies. Check out the expert speakers.




The Next Starting and Running the Successful MLM Company Conference - October 27 & 28, 2016 - Las Vegas, NV



Educational MLM Videos


Educational Videos for MLM Owners and Distributors



Visit our videos page for over 140 videos covering common questions and concerns in the direct selling industry, including startup, software, technology, compensation plans, legalities, startup kits, products/services, trademarks, pyramid schemes, MLM startup conference, FAQ, merchant accounts, industry history, and so much more. Click the images below to view the video pages and sections.








Popular Articles


Timely Articles on the Network Marketing Industry

New!! FTC v. Herbalife Settlement: First Take Article

On July 14, 2016, the FTC and Herbalife concluded a multiyear investigation with a Stipulated Settlement that both, brought the investigation to a close, and delineated a going forward set of rules by which Herbalife would conduct its direct selling business. Given the fact that Herbalife is one of the largest global direct selling companies, the direct selling industry is quite focused on the meaning of the settlement to the industry, both short-term and long-term. And given the immense power of the FTC, the direct selling industry will wonder how much regulation it can withstand before it suffers irreparable harm.

read more »

BurnLounge Appeal Decision: Guidance on Pyramid v Legitimate MLM and the Role of Personal Use in Pyramid Analysis

On June 2, 2014, in the case of FTC v. BurnLounge, the U.S. Court of Appeals for the Ninth Circuit issued a seminal decision, affirming a lower court finding that the BurnLounge MLM (multilevel marketing) program was an illegal pyramid scheme...

read more »

Herbalife: Belgian Appeal Court: Herbalife is No Pyramid, Validates Legitimacy - The Next Chapter in Personal Use

So says a Belgian Appeal Court about American direct selling/network marketing company, Herbalife, a company with thousands of distributors in more than 80 countries.

read more »

FTC v. BurnLounge: Lessons Learned for MLM/Direct Selling

FTC v. BurnLounge: 10 point mini-primer and action plan on the "personal use" issue. FTC stated policy has been to prosecute egregious pyramid schemes as opposed to mainstream direct selling. By and large, this has been the case since the famous 1979 FTC Amway unsuccessful prosecution.

read more »

Herbalife: What Short Sellers Missed on the Way to the Press Conference...

The 2012 billion dollar short seller attack on Herbalife, a 32 year old NYSE listed direct seller of nutritional products in 80 plus countries with annual sales in excess of $3 billion, is akin to a replay of seminal challenge to the MLM/Direct Selling model, won by Amway in 1979. In the Matter of Amway, 93 F.T.C. 618 (1979).

read more »

FTC Guidelines on Endorsements and Testimonials

Welcome to the MLMLegal.Com Resource Center regarding the FTC Guidelines on Endorsements and Testimonials. In this Center will be found significant and detailed resource information on the FTC Guidelines as they impact MLM, Direct Selling, Network Marketing and Party Plan.

read more »

Vemma vs. FTC: Guidance for the Direct Selling Industry - Welcome to the Future

On August 17, 2015, the FTC filed a complaint in U.S. District Court in Arizona, seeking a permanent injunction against Tempe-based Vemma International Holdings, Inc., a long-time direct selling marketer of health-related products. The FTC was successful in obtaining a temporary restraining order, which shut the company and froze its assets.

read more »

Vemma Preliminary Injunction Order… First Take

On August 17, 2015, the FTC filed a complaint in U.S. District Court in Arizona seeking a permanent injunction against Tempe-based Vemma International Holdings, Inc., a long-time direct selling marketer of health-related products. The FTC was successful in obtaining a temporary restraining order, which shut the company, froze its assets and placed it under the control of a court- appointed receiver.

read more »

Vemma: Preparing for the FTC Ambush

On August 17, 2015, the life of Vemma (and its owners) was completely upended by an FTC lawsuit which challenged the company's practices as a pyramid scheme. A Temporary Restraining Order resulted in the close of the business, an asset freeze and a receiver in charge. Everything came to a screeching halt. As it turns out, in the court filings, the FTC sought to "hang" Vemma with its own words… a product of a world of instant communications in which everything, we do or say, is on public display.

read more »

MLM Law Library


MLM Law Library

MLM Resources

MLM Resources



Direct Selling Companies Search Engine

Here you will find links to hundreds of established and emerging direct selling, party plan, network marketing and MLM companies. Go right to the full company website and prepare for a robust and informative presentation. From a company perspective, compare and contrast the myriad of programs and state of art technologies of companies in the direct selling marketplace.

Over 700 MLM Company Profiles

Here you will find brief summaries of pertinent information about hundreds of MLM, direct selling, direct sales, network marketing and party plan companies. As a general matter, the summary information is derived from company-published information, generally posted at company websites, public information releases, or posts at industry trade sites.

MLM Vendor and Supplier Directory

Search the list of vendors and suppliers for MLM, direct selling, direct sales, network marketing, and party plan companies by product/service category.

MLM News Global

MLM News Global E-Newsletter


New! Announcing MLM Global News – An E-Newsletter

Announcing MLM News Global – An E-Newsletter

Subscription is FREE.


MLM News Global is an e-newsletter presented by mlmlegal.com. This timely e-newsletter delivers top MLM headlines, recent scam reports, videos, articles, and a profiled network marketing company, and so much more delivered to your inbox on a bi-monthly basis.Join our newsletter today!


Sign up today to receive valuable MLM, network marketing, direct selling content, essential to any MLM industry professional. Unsubscribe at any time. NO SPAM policy!


Visit our newsletter archive to view past issues of this popular newsletter, brought to you by one of the most trusted and respected direct selling experts, Jeff Babener.


www.MLMNewsGlobal.com

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About Attorney Jeff Babener and MLMLegal.com

Welcome to MLM Legal - a valuable resource to the multi-level marketing and direct sales industry. Use this site to review interesting articles about this high-growth industry.  Keep current with the law and how it is affecting large and small companies throughout the United States. MLM Legal is sponsored by Jeffrey Babener of Babener and Associates. On any given day you can catch Jeffrey Babener lecturing on network marketing at the University of Texas or the University of Illinois, addressing thousands of consultants in Los Angeles, Bangkok, Tokyo and Russia, or writing a new book on network marketing, an article for Entrepreneur Magazine or a chapter for a University textbook. Over two decades he has served as marketing and legal advisor to some of the world's largest direct selling companies, the likes of Avon, Nikken, Melaleuca, Discovery Toys, NuSkin, and he has provided counsel to the most successful telecom network marketing companies...Excel, ACN, World Connect, ITI, AOL Select and Network 2000. An active spokesperson for the industry, he has assisted in new legislation and served on the Lawyer's Council, Government Relations Committee and Internet Task Force of the Direct Selling Association (DSA) as well as serving as General Counsel for the Multilevel Marketing International Association. He is an MLM attorney, supplier member of the DSA, and has served as legal counsel and MLM consultant on MLM law issues for many DSA companies.

Jeffrey A. Babener, of Portland, Oregon, www.mlmlegal.com, is the principal attorney in the law firm of Babener & Associates. He represents leading U.S. and foreign companies in the direct selling industry. He has been a key advisor to such companies as Avon, Herbalife, Discovery Toys, Nikken, Shaklee NuSkin, Excel, Usana, Fuller Brush, Cell Tech, Enagic, Sunrider, Melaleuca, Nerium International, etc. He is a frequent lecturer and has been interviewed on the industry, and published, in such publications as Money, Inc., Atlantic Monthly, Success, Entrepreneur, Kiplinger's Personal Finance, Home Office Computing, Business Start-Ups, Direct Selling News Magazine, and Money Maker's Monthly. He is editor of the industry publication, Direct Sales Legaline. Mr. Babener is also the author of the books; Tax Guide for MLM/Direct Selling Distributors, Network Marketer's Guide to Success, The MLM Corporate Handbook, Network Marketing: Window of Opportunity, and Network Marketing: What You Should Know (used as the college curriculum textbook at Utah Valley State course on network marketing). He is editor of one of most frequented network marketing educational web sites, www.mlmlegal.com . He has served as Chair of more than 70 national conferences on starting and running the direct selling company. He serves on the Lawyers Council and Government Relations Committees of the Direct Selling Association (DSA), and he has served as General Counsel and on the board of the MLMIA (Multilevel Marketing International Association). He has lectured at major industry trade meetings and at such educational institutions as the Univ. of Illinois, University of Texas, University of Houston, etc. He is a graduate of the University of Southern California Law School where he served as an editor of the USC Law Review, followed by the appointment as a law clerk to Hon. David Williams, U.S. District Court for the Central District of California.

A number of Babener & Associates client companies have been success stories over the last several decades, including several billion dollar and NYSE companies such as Avon, Herbalife, NuSkin, Usana. Other successful companies, to which the law firm has provided varying level of advisory, have included Melaleuca, Nikken, Enagic, Discovery Toys, Amazon Herbs, TriVita, Nerium International, Shaklee, PrePaid Legal, Tupperware, Primerica, Arbonne, Longaberger, Excel Communications, ACN, etc.

Mr. Babener has served as lead trial counsel for multiple cases on direct selling throughout the U.S. Further background material on direct selling will be found at the website, www.mlmlegal.com, where he is editor.


Key Pages to Visit While You're Here

MLM Startup Conference

The Starting and Running the Successful MLM Company Conference in Las Vegas. Sign up to attend today!

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Free MLM Startup Manual

Get your free copy of the Starting and Running the Successful MLM Company Manual for executives of startup and emerging direct selling companies.

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Contact Us

You may contact us by telephone, mail or email by clicking this link.

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Key MLM Resources

  1. MLMAttorney.com

    The site for legal information that impacts MLM companies.

    www.mlmattorney.com
  2. Sheffield Resource Network

    The best from compensation plans to total mlm startup.

    www.sheffieldnet.com
  3. Trinity Sofware

    Trinity Software offers Firestorm®, its flagship Direct Selling Software Platform.

    www.trinitysoft.net
  4. MultiSoft

    Affordable MLM Software, eCommerce, replicated sites & more.

    www.multisoft.com
  5. MLM News Global

    MLM News Global, an industry e-newsletter originating from one of the most trusted and respected direct selling websites, MLMLegal.com.

    www.mlmnewsglobal.com
  6. Networking Star

    A great online magazine and resource for network marketing.

    www.networkingstar.com

Follow Babener & Associates on our social networks. Stay current on legal news, cases, videos, and articles. Contact us today!

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